Joico | Blonde Life | Shampoing VioletJoico Blonde Life Purple Shampoo Neutralizing Purple Shampoo for Cool Blonde Hair Neutralizes brassy tones & keeps your blondes icy Le Blonde Life Violet Shampoo is the secret to flawless cool blondes. Its SLS SLES sulfate free formula gently cleanses while instantly neutralizing yellow and brassy tones. The result: luminous, fresh, and shiny hair, just like you just stepped out of the salon. Key Benefits Immediately neutralizes unwanted brassy tones
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